Google Analytics 4: How To Use It To Track Your SEO Efforts?

Bhavesh Parikh

I have worked for a few Internet Marketing Companies with 11 years of experience as a Digital Marketing Professional.

If you want to get the best possible results from your site’s search engine optimization (SEO) efforts, then you need to know how to use Google Analytics 4.

What is Google analytics 4? What does it do? How can it help? and Why do you need it? We’ll answer these questions as we go along.

Summarily, as an important part of your site’s search engine optimization strategy, Google Analytics 4 gives you the information to create an actionable plan to increase traffic and conversion rates.

Outlined below are steps to get started with Google Analytics 4 to track your website’s performance and identify certain aspects that need improvement so that your business can succeed online.

1. Download and Add the Tracking Code

2. Get All the Details for Each Page Viewed

3. Review the Reports in Real Time

4. Create Custom Reports

5. Measure Engagement

6. Look at Acquisition and Behavior

7. Audience Reports

8. Analyze Mobile Users

9. Funnels Reports

10. Don’t Forget to Set Up Goals

11. Try out Ecommerce Tracking

12. Check Out Advanced Segments Section

13. Use YouTube Engagement Reports

14. See What Works Across Channels

1. Download and Add the Tracking Code

Before using Google Analytics 4 to track your SEO efforts, you must ensure that it is set up correctly. First, download the tracking code from Google. Next, add the code to your website. You can do this manually or use a plugin like Monster Insights. Once the code is added, it will automatically start tracking your traffic and other data.

Once installed, you must create a Google account and get your tracking code from within your Admin Panel. It can be found in Audience -> Tracking Info. The next step is to add a line of JavaScript to your website so that it starts collecting data about how people interact with your site. And finally, you’ll need to check the settings for your website’s pages. After you’ve set up the basics, all you must do is wait for analytics data!

Once installed, you must create a Google account and get your tracking code from within your Admin Panel. You can find this by clicking on Audience on the left-hand side menu of Google Analytics 4’s interface. Then, click on Tracking Info at the top of the page that appears. From there, scroll down to Event Tracking and insert the URL of every webpage you want to track. Next, click Save and refresh your browser window – don’t worry, we’ll show you what this looks like soon enough!

To access any reports on your progress over time, scroll back up to Overview (left-hand side) -> Channels -> Search Engine Optimization->Traffic Sources->Search Engine Queries. You’ll see a list of all the keywords driving traffic to your site here. If you want more detailed information on which keywords are going specific types of traffic to your site, click Column Setup (right-hand side). Here, you can choose whether you’d like different columns for Organic vs. Paid Search queries and Visits vs. Unique Visitors.

2. Get All the Details for Each Page Viewed

Google Analytics 4 includes a new page insight feature that lets you see how people interact with your website. This information can use to improve your website’s design and user experience. Plus, it can also help you track your SEO performance. For example, if the keywords you rank for are more relevant to the content on a specific page than another, then traffic from those keywords will bring visitors to that page rather than other pages on your site. With this information in hand, you can strategically place links throughout your website so users will click on the ones that take them to the desired content instead of clicking on links by accident or forgetting what they were looking for in the first place.

3. Review the Reports in Real Time

Google Analytics 4 offers several real-time reports that can help you track your SEO performance. Google Search Console report gives you an overview of your website’s search traffic, including the number of impressions, clicks, and positions in the search results. The Site Search report lets you see how people are using the site search feature on your website, and the Content Drilldown report shows you which pieces of content are getting the most traffic.

Reviewing your reports in real-time can help you track progress, identify problems with your site, and adjust your strategy as needed. However, keep in mind that it’s also important to review more than just search traffic—you’ll want to look at how people interact with your website overall by checking out standard reports like Sessions and Bounce Rate. Reviewing your reports in real-time can help you track progress, identify problems with your site, and adjust your strategy as needed.

4. Create Custom Reports

One of the most powerful features of Google Analytics 4 is creating custom reports. It allows you to tailor your information to your specific needs and goals. When creating a custom report, you can choose from several categories: Acquisition, Behavior, and Conversions. In addition to category options, you can also determine which metrics to include in your report. For example, suppose you want to look at Behavior based on referral sources, conversion rates, and traffic bounce rates by visit duration. In that case, Google Analytics will allow you to create a single custom report that shows all those statistics.

5. Measure Engagement

Google Analytics 4 includes a new suite of engagement measurement tools. These allow you to see how users interact with your site and help you identify improvement areas. To use these tools, go to the Engagement tab in the left sidebar. You can see detailed reports on session duration, pages per session, and bounce rate. You can also use the Site Search report to see what keywords people use to find your site.

You can also track how visitors find your site using Google’s search analytics reports. The Acquisition section of Analytics contains separate statements for the keyword, paid search, and referral traffic. This can be an excellent way to see the impact your content marketing has on your business. If you’re unsure where to start with content marketing, HubSpot has some great resources on different kinds of content you can create and tips for creating an editorial calendar.

6. Look at Acquisition and Behavior

Google Analytics 4 lets you see how your site performs in acquisition and Behavior. This data can help you understand what keywords bring people to your website, what pages they’re landing on, and how long they stay. Plus, you can use this data to track your SEO Services San Diego progress over time. Acquisition data will show you where your traffic is coming from, while behavior data will show you what people do once they land on your site.

With acquisition data, you can find out where those people are coming from—and track whether your traffic sources are bringing in more qualified leads (based on their actions on your site). So, if you know that Facebook drives a lot of leads to your landing page, but they don’t convert as well as people who come from Google Search, you’ll want to focus more of your efforts on ranking higher for relevant search terms.

For example, say you’re trying to improve your conversion rate. You want more people to complete a form on your website and more users to convert from a lead into an actual sale. With behavior data in Google Analytics, you can see how often people arrive at that landing page and how many times they fill out that form.

The Behavior reports in Google Analytics 4 show how users interact with your website. This information can improve your website’s design and user experience. The reports include data on page views, unique page views, time on page, bounce rate, and exit rate. You can also see the most popular pages and keywords users search.

These reports tell you which links users clicked on, which pages they read, and how long they stayed on each page. This information can help you improve your website’s design and content to ensure visitors find what they’re looking for quickly and easily. The Overview report contains some of your most important metrics, so we’ll dive into it first.

• The Overview report tells you the total number of sessions that have taken place.
• The average visit duration (how long people stay on your site).
• The bounce rate (percentage of people who leave after viewing only one page).
• The exit rate (percentage of people who go without visiting any other pages).

7. Audience Reports

Google Analytics 4 includes a new feature called Audience Reports. This report provides insights into who your audience is, what they’re interested in, and how they interact with your site. You can use this information to improve your SEO efforts by tailoring your content and keywords to your audience’s needs.

For example, suppose you notice that people spend a lot of time on pages about widgets but do not make purchases from the widget category. In that case, you might want to re-think how that category is presented on your site.

Google Alerts is a great way to stay updated on what people say about your company, your products, and your industry. Using the available filters, you can set up alerts to be notified whenever there’s a mention of your business name or specific keywords (e.g., widget). In addition, you’ll get an email whenever someone posts something on Twitter or mentions your product in a blog post. If someone posts something negative about your company, you’ll know immediately so that you can respond accordingly.

Google A/B Testing is a great way to test different versions of content or landing pages to see which one performs better. By creating two versions of your site, you can measure how people interact with each performance and use that information to create an even better understanding. For example, if version A has a more significant number of page views than version B but lower conversions, then you know that version B needs some tweaking.

8. Analyze Mobile Users

There offers a new way to track and analyze your website’s mobile users. With this update, you can see how many people are using their mobile devices to visit your site, what type of device they use, and which pages they’re looking at. This information can improve your website’s design and layout for mobile users, as well as its content and messaging.

If your site is optimized for mobile, it could make all the difference regarding rankings on Google search results pages.

While mobile users make up a smaller percentage of your website’s overall Audience, they’re often more active on your site. For example, Google Search Console revealed that almost 30% of all sessions on search engine results pages were from mobile users. That may not seem much until you compare it with desktop visitors, who only account for 10%. However, the increase in mobile usage also corresponds with an increase in time spent on page per session – about 7 minutes for smartphone users and about 8 minutes for tablet users. When you consider the number of queries coming from smartphones and tablets combined, it becomes clear that if your site isn’t optimized for these types of devices, then it will have trouble competing with sites.

9. Don’t Forget to Set Up Goals.

One of the most important things you can do in Google Analytics is set goals. Goals allow you to track conversions, which is essential for understanding whether your SEO efforts are paying off. Plus, without goals, you won’t be able to track your ROI. Setting up goals is easy. Go to your profile and click Goals in the sidebar on either side. After that, you’ll be able to add one or more goals based on how you want to measure success. First, you’ll need to name your goals and choose an action that leads to them (e.g., a purchase or a form). You’ll also need to specify what the goals will trigger when it’s complete (e.g., a thank-you page). And if you’re using Google AdWords campaigns as part of your strategy, make sure you select conversions from AdWords as one of the options. The next step is to analyze your data to know precisely where to focus your attention. Let’s look at three ways we can use Google Analytics for this purpose:

1. Filtering – You can filter by traffic source, device type, geographic location, browser type, etc. It helps determine where new visitors come from and who they are, so you know how best to reach them with content or ads that speak directly to their needs.

2. Segmentation – Segmenting your data can help you understand how different groups of people interact with your site and make it easier to tailor content to specific audiences. For example, if only five percent of new visitors convert to a page, you know that page needs significant attention to improve.

3. Analyses – You can track conversions by looking at goals and e-commerce tracking. In addition, several other analyses can help you identify your top traffic sources, conversions, and revenue so you know where to focus your efforts in the future. Google Analytics is an invaluable tool for improving your website’s performance across all three areas: content, design, and functionality. However, using it effectively takes time.

You can’t just set it up and expect to get great results right away. It would be best if you were willing to invest time in analyzing your data and learning how it works. Don’t be discouraged if you don’t get results immediately because they won’t come overnight. Analyzing your data takes patience, practice, trial and error, and a willingness to fail until you figure out what works best for your business.

Read more SEO Tracking: What It Is And Why You Need It For Your Business.

10. Funnels Reports

Google Analytics 4 includes a few new features designed to help you track your SEO efforts. One is the Funnels report, which shows how users interact with your site as they move through your defined conversion funnel. In addition, this report can customize to show where users drop off, so you can make changes to improve your conversion rate.

This report can be customized to show where users drop off, so you can make changes to improve your conversion rate. In addition, there can be helpful advertising campaigns and affiliate programs, among other things. You’ll also notice that it shows on-site behavior information at specific stages of your conversion funnel. For example, you might want to investigate why visitors who go through your Request a Demo form don’t complete your lead capture form.

11. Try out Ecommerce Tracking

Ecommerce tracking in Google Analytics 4 is now available to everyone! Here’s how to set it up and start using it to track your SEO efforts.

1) Enable Ecommerce tracking by following these instructions here,

2) Go to the admin tab of your website,

3) Click on the property (name of a site),

4) Click Tracking Info,

5) Under E-Commerce Settings, you will see Enable enhanced e-commerce reporting. Check this box and save changes.

That’s it!

Now you’ll be able to track which keywords are driving traffic to your online store, what products are purchased, what country visitors are coming from, and more. There is a powerful tool for tracking your search engine optimization (SEO) efforts because it can show you which keywords drive purchases. For example, if a keyword brings a lot of traffic to your website but no sales, then it’s probably not valuable for your marketing efforts. But if a keyword brings in customers and they buy something from you, that keyword is an excellent investment of your time and money.

12. Check Out Advanced Segments Section

The Advanced Segments section in Google Analytics 4 allows you to track your SEO efforts by creating custom segments. This is valuable because you can track progress and identify areas that need improvement. Plus, it’s easy to use and set up!

With these tools, you’ll have a much easier time tracking and improving your efforts to increase website traffic. Google Analytics is a powerful tool, so you may want to check out other beginner guides to learn more about it. Check out our guide on how to track your goals with Google Analytics 3 and our post on setting up Goals in Google Analytics 2 if you want to learn more!

13. Use YouTube Engagement Reports

YouTube engagement reports are a great way to track your SEO efforts. By looking at the number of views, comments, and likes, you can get an idea of how your videos perform. Plus, you can use the data to improve your future videos. For example, if many disliked your video, but few people commented on it, you might want to create a follow-up video to clear up any misconceptions in the first one.

Were you worried about Google penalizing you for getting too many backlinks? Don’t be! In most cases, getting high-quality links will help push you up in Google’s search engine rankings. However, if your site has been penalized by Google, you may need to reconsider the type of links you’re getting. If this is the case, try paying attention to anchor text while building new relationships with websites or blogs to ensure they’re relevant and natural.

14. See What Works Across Channels

Google Analytics 4 introduces a new model for measuring how users interact with your site or app. The model includes six interactions: Acquisition, Engagement, Conversion, Retention, Referral, and Outcome. Each exchange has metrics that you can use to track your SEO efforts. With Google Analytics, you can easily see which SEO strategies and tactics work for your business. For example, if a specific keyword brings in an influx of traffic but does not convert well into leads or sales, you can update your content strategy to try something else. You may get more conversions by adjusting the content or targeting different keywords. And you can use the same tactic on various channels like social media, email marketing, and print ads. In this way, the same thing that works on one track might not work on another.

In other words, to get a holistic picture of your business, you need to monitor more than just Google Search. With GA4, you can finally see what’s working across all channels—including social media and email marketing—and use that information to make informed decisions about where to invest time and money.

In conclusion, Google Analytics 4 makes it easy to see data about your SEO efforts, such as how many visitors are coming from search engines, what keywords are bringing visitors to your site, and what pages are the most popular. In addition, Google Analytics 4 also provides a breakdown of your traffic, such as which devices your visitors are using and whether they are new or returning. With this information, you can see how much traffic your website is getting from search engines, which keywords are most relevant to your brand, and what pages on your website are the most popular.

Additionally, you can analyze where your visitors are coming from and what pages they view, allowing you to identify opportunities to improve your site.

L O A D I N G
. . . comments & more!