Why your company needs a website in 2022!

• It keeps your company accessible. Having a website is a great way to keep your company accessible and offer a way to keep your business open 24 hours a day. Whenever someone is researching your company, your website will be there to serve them. Now let’s think about it a different way. If you were to pay someone to sit by a phone 24 hours a day, seven days a week. Not only would that be incredibly expensive, but it would also probably violate every labor law that exists. A website gives you that 24/7 service and allows you to be there for customers when they need you.
• It saves you time by answering common questions. Anyone who has interacted with customers knows that most of the time customers ask the same questions over and over again. Having a website allows you to answer some of those more common questions and allows your team to focus on handling more in-depth questions while freeing up time to take on tasks that can bring more revenue. As a bonus, by answering common questions through an FAQ page, you can create some great content that provides an array of Search Engine Optimization benefits.
• If paired with SEO, it generates leads. SEO is what makes a website come alive. If you have a website and haven’t focused on optimizing that website, you are missing the opportunity to generate leads and grow revenue. The best part about SEO is that it is mutually beneficial. It helps you as a business and will allow you a better chance to rank high on search engines. It is also beneficial to the users coming to your website. Strong SEO is rooted in having relevant content that is helpful to the user. One thing to note about SEO is that it can get complicated the more technical you get. That is why agencies like ours exist; to help businesses get the most out of their website and SEO. If you are curious about how we can help you with your SEO and website, check out our dedicated Website page.
• It adds credibility to your business. When was the last time you saw a brand with a good reputation without a website? We’ll give you a few seconds to think about it … you probably can’t think of one. That is because, in 2022, websites are a must-have for businesses. Users have a constant directory of businesses in their pocket, called cellphones. They can get any info they want in a matter of seconds. With a simple search, users can look up your business. However, if someone searches for you and can’t find you, they will move on to other companies. Don’t miss out on the potential customers who are looking for you online.

As you can see, there are many reasons you need a website, and our list is just the tip of the iceberg. We hope you read that list and got inspired to take a step toward creating a website or updating the one you have. However, we understand that building a website can be a daunting task. If you feel overwhelmed by all of this, we’d love to help you create a website you love and keeps you relevant to potential customers. All you need to do is fill out our contact form, and someone from our team will reach out to you to learn more about your business and how Castnet could help.