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<oembed><version>1.0</version><provider_name>wLw</provider_name><provider_url>https://weblanwan.com</provider_url><author_name>wLw</author_name><author_url>https://weblanwan.com/author/wlw/</author_url><title>Lesson 4 &#x2013; Constructing Joint Ventures and Building Marketing Alliances - wLw</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content"&gt;&lt;a href="https://weblanwan.com/lesson-four-constructing-joint-ventures-and-building-marketing-alliances/"&gt;Lesson 4 &#x2013; Constructing Joint Ventures and Building Marketing Alliances&lt;/a&gt;&lt;/blockquote&gt;
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&lt;/script&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://weblanwan.com/lesson-four-constructing-joint-ventures-and-building-marketing-alliances/embed/" width="600" height="338" title="&#x201C;Lesson 4 &#x2013; Constructing Joint Ventures and Building Marketing Alliances&#x201D; &#x2014; wLw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;</html><description>In the last lesson we discussed the advantage you gain in building a customer contact database or list.&#xA0; We talked about the fact that to build and maintain a successful database that a company needed to capture, communicate and reward.&#xA0; A company with a good contact database will be able to make sales even when they are low on money to spend on advertising. One of the best ways to start building that contact database if you don&#x2019;t have one with lots of customers and prospects is to gain leverage from those who already have a list.&#xA0; In other words, [&hellip;]</description></oembed>
