Internet Marketing
J.C. Penney sued by Zumba over marketing campaign
Dive Brief: Zumba Fitness sued J.C. Penney this week in federal district court over claims of trademark infringement. A J.C. Penney spokesperson told ...
Internet Marketing
RealSelf marketing exec departs; Haiku Deck founder joins Microsoft Minecraft team – GeekWire
Jani Strand. — Jani Strand is out at RealSelf, just nine months after joining the cosmetic review site as chief brand and communications ...
Internet Marketing
Will Long-Term Post-Marketing Studies Become the Norm for Gene Therapy Companies?
Gene therapies are often thought of, with great hope, as a one-and-done treatment for rare and debilitating or fatal diseases. But, researchers will ...
Internet Marketing
Dow jumps 200 points to cap off a crazy week
US stocks rose after bond yields edged up and Europe and China announced plans for additional stimulus to shore up their economies in ...
Internet Marketing
Campaign Trail: Why Brita used Photoshop to trash idyllic locations
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in ...
