Introduction to the Marketing

Thank you for signing up for this on how to improve your marketing systems.  We make this information available to companies so that they can make decisions about how to apply their resources to promote their business.  As you know there is a lot of information about what kind of marketing you should be doing.  Most of it is written or discussed in terms that marketers use with each other and unfortunately that is probably not very helpful to you.

Also, it is hard to know who to trust.  It is easy for a company to say that they can help you to get more business, but can they actually do it?  Do they know what they are talking about?  Well in the next thirty one lessons, we will share and explain one aspect of a marketing program with you. You will notice a few things about the course:

1) We discuss fundamentals that work both online or offline.  Some of you have brick and mortar locations and will benefit from our discussion of the Unique Selling Proposition and Community Relations.

2) We introduce the basics of social media.  You will have enough to get started; however the more advanced strategies will be coming up in future lessons.

3) If you would like to speak with us before the course ends, we welcome you to contact us.  Our business is helping companies succeed.  If you see an aspect of the marketing system that you would like to implement in a particular lesson, contact us.  We are always ready to help you move forward.

4) You may be overwhelmed with how you are going to start using this knowledge or how you will get your existing staff to do some of the work.  Before you give up on the implementation…think about calling us.  If you recognize the need for what the lessons present you’ll also know how crucial it is for you to begin adding the steps into your current marketing plan.

We believe that these lessons will take some of the mystery out of marketing for you.  You will understand the big picture once this series of thirty-one marketing lessons end.  All that you will need to do is to implement your knowledge.

In our first lesson, we will discuss a very important concept called unique selling proposition (USP).  It is the single principle that can change the direction of a business and make it competitive even when other players are bigger and more established.