Lesson 31 – Mobile Marketing Statistics

This lesson will be a little different. We will be sharing some statistics with you about what is happening as customers get more used to adopting mobile devices into their lifestyle.  This has definite implications for your business.  Mobile marketing is not a fad or a buzzword.  It is a fact of business life right now and one that you will probably want to take seriously in the near future.

Everything with to do with mobile marketing is about setting expectations and providing convenience.  If your customers expect to use their mobile devices at your website or location and cannot AND they can use them everyplace else that they buy things you can expect to lose that customer to a business that will accommodate them.

Here are nine (9) mobile statistics that will underscore our point:

1.)    70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)

2.)    Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates)

3.)    In 2012, 94% of smartphones users will be mobile internet users.

4.)    4) 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source: Gomez)

5.)    5) 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Source: Gomez)

6.)    One half of all local searches are performed on mobile devices. (Source: Microsoft Tag)

7.)    24% of US tablet owners use their tablets to shop 2-3 times per month; 20% use them to shop more than once per week; and 12% use them to shop every day! (Source: eMarketer)

8.)    91% of mobile internet access is for social activities, versus just 79% on desktops. (Source: Microsoft Tag)

9.)    QR code scans increased 300% in 2011 compared to 2010. (Source: ScanLife)

These statistics help to highlight the need to consider what your mobile strategy is and how you will integrate it into what you are doing.  Call us today and allow us to help you put together a marketing system that works online, offline and with mobile.

**We thank Hubspot.com for compiling the statistics in their research.